In the dynamic landscape of government procurement in India, the Government e-Marketplace (GeM) has emerged as a game-changing platform. Launched in 2016 by the Ministry of Commerce and Industry, GeM is a unified portal to facilitate the procurement of goods and services by government departments, PSUs, and autonomous bodies. With over 1,64,000+ buyers and 10,000+ products, GeM ensures transparency, efficiency, and inclusivity.
However, with great opportunity comes great responsibility. Sellers and service providers must strictly adhere to the GeM Portal Guidelines to remain in good standing. Non-compliance can lead to severe consequences such as suspension, blacklisting, and legal action.
1. Complete and Accurate Seller Registration#
Compliance starts at the registration stage. GeM mandates that every seller or service provider must:
Register with valid business credentials: This includes PAN, GSTIN, Udyam/MSME Certificate, bank account details, and address proofs.
Update company profile regularly: If there's a change in address, phone number, product range, or contact person, the seller must promptly update the profile on the GeM portal.
Aadhaar Authentication of the authorized signatory is compulsory.
For certain categories, especially in services, vendors must also provide performance certifications and quality accreditations (ISO, BIS, etc.).
2. Product and Service Listing Compliance#
One of the most common reasons for seller warnings or suspensions is inaccurate or misleading listings. Ensure that:
All product specifications are precise, detailed, and aligned with government procurement norms.
Upload clear images, technical datasheets, and warranty details where applicable.
Choose the right category and sub-category for each product or service.
Pricing must be competitive and inclusive of all taxes, freight, and installation charges (if applicable).
Sellers must not copy listings from competitors or submit duplicate entries. This is a violation under the Misrepresentation Clause.
3. Follow GFR 144(xi) and Public Procurement Policies#
The General Financial Rules (GFR) 2017, especially Rule 144(xi), is now actively enforced on GeM. This rule restricts procurement from countries sharing a land border with India unless the bidder is registered with the Competent Authority (typically, the DPIIT).
What this means for sellers:
If your business has any foreign investment or ownership, ensure that it is disclosed transparently.
Indian subsidiaries of foreign companies must submit appropriate compliance certificates.
Products from non-compliant countries must be avoided.
Additionally, GeM compliance requires adherence to:
Make in India policy
MSME reservation policies
Preference to Domestic Suppliers (PDS) under DPIIT guidelines
4. Ensure Quality Control and Timely Delivery#
Government buyers expect timely delivery and high quality.
To ensure post-order compliance:
Ship items within the stipulated delivery period. Sellers can use GeM Logistics or self-arranged shipping but must update tracking info.
Avoid delivery delays, as they directly impact your Seller Rating and may incur penalty charges.
Maintain proper packaging and labeling as per the product category norms.
For service providers, ensure timely deployment of manpower, submission of progress reports, and compliance with SLAs (Service Level Agreements).
5. Upload Correct and Complete Invoices#
After order fulfillment, the invoice must be:
Uploaded on GeM within the prescribed timeline (usually 10-15 days).
In accordance with GST rules.
Carrying the GeM Contract ID, item-wise details, and authorized signature.
6. Be Responsive in Buyer Communications and Disputes#
GeM encourages transparent and timely communication between sellers and buyers.
As a seller, you must:
Respond to buyer messages, clarifications, or modification requests within 24--48 hours.
Participate in bid clarification meetings (virtual or physical).
Use the Incident Reporting module in case of any issues or violations from the buyer's side.
Never ignore negative feedback; instead, respond professionally with documented proof if needed.
7. Training, Awareness & Compliance Audits#
Regular internal training helps your team stay updated. Conduct:
Monthly workshops on GeM SOPs
Quarterly mock audits to evaluate compliance levels
Continuous monitoring of your Seller Dashboard, Order Status, Ratings, and Pending Actions
8. Avoid Blacklisting Triggers#
The following actions may lead to blacklisting or suspension:
| Action | Consequence |
|---|---|
| Temporary ban (15--60 days) | Non-fulfillment of orders |
| Submission of fake certificates or documents | Permanent debarment |
| False claims about ownership/manufacturing | Legal action and contract cancellation |
| Spamming or multiple listings | Deactivation of catalog |
Conclusion: Compliance = Credibility + Continuity
Ensuring compliance with GeM guidelines is not a one-time effort---it's an ongoing commitment. It involves:
Staying updated with policy changes
Fostering internal discipline
Delivering with integrity
Communicating with clarity
Maintaining complete transparency in documentation
For businesses aiming to grow through government contracts, GeM offers unmatched opportunities. But only those who respect the rules and build a trustworthy reputation will thrive.
Struggling with GeM compliance or new to its rules and policies?
Don't worry - our team of experts is here to handle everything for you, so you can focus on what matters most to your business.
__________________________________________________________________________To ensure full compliance with GeM (Government e‑Marketplace) portal guidelines, vendors must rigorously follow several key procedures and standards:
📝 1. Complete & Accurate Seller Registration
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Register your business with valid credentials: PAN, GSTIN, Udyam/MSME certification, bank details, Aadhaar authentication of the authorized signatory, and DSC where required.
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Keep your profile current—any changes in address, contact person, or product range must be updated promptly (bidz365.com).
📋 2. Vendor Assessment (by RITES)
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Mandatory for OEMs and sellers in specific categories—this includes desktop verification and (often) a video/site inspection.
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Prepare all necessary documents: PAN, GST, Udyam certificate, company incorporation, financials, product brochures/test reports, quality certifications (ISO/BIS), manufacturer authorization, and compliance declarations (bizhelp.co.in).
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Pay the assessment fee (e.g., ₹3,486 + GST for turnover > ₹1 cr). Upon assessment, you receive a “Vendor Assessed” tag, which boosts visibility (bidzprofessional.com).
🏷️ 3. Product & Service Listing Compliance
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Ensure listings are accurate—correct specs, category/sub-category, HSN/SAC codes, clear photos, technical datasheets, and warranty/service details.
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Price must include all taxes, freight, installation (if applicable), and must meet minimum 10% discount over MRP (unless exempt) (bidz365.com).
📚 4. Adherence to Procurement Laws & Rules
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Follow GFR 144(xi) regarding suppliers from border-sharing countries: ensure DPIIT registration, Declare ownership transparently, and avoid restricted country compliance issues (bidz365.com).
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Comply with Make-in-India, MSME reservations, and DPIIT’s preference policies.
🚚 5. Order Fulfillment & Quality Assurance
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Deliver within the stipulated timeframe and maintain trackable logistics.
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Ensure packaging, labelling, and product quality meet contractual and GeM SLAs (bidz365.com, fulfilment.gem.gov.in).
📄 6. Correct Invoicing & Documentation
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Upload invoices within the prescribed window (10–15 days)—they must include the GeM contract ID, item‑wise details, GST-compliant format, and authorized signature (bidz365.com).
💬 7. Responsive Buyer Interactions & Dispute Handling
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Reply to buyer queries within 24–48 hours.
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Engage professionally in clarifications or bid discussions and log any escalations or feedback promptly (bidz365.com).
🔍 8. Training, Audit & Continuous Compliance
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Regularly train your team and conduct mock audits by reviewing dashboards, order statuses, ratings, compliance metrics, and pending actions (bidz365.com).
🚫 9. Avoid Blacklisting Triggers
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Do not misrepresent business or product info, manipulate prices, deliver late, violate order terms, or participate in unfair practices.
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Breaches may lead to penalties, account suspension, or permanent blacklisting (bidz365.com).
✅ Summary Table: Compliance Checklist
| Area | Must‑Do Items |
|---|---|
| Registration | Valid credentials, Aadhaar/DSC, ensure accuracy |
| Vendor Assessment | Submit full document set, pay fees, complete RITES assessment |
| Listing | Accurate specs, pricing, images, correct category |
| Procurement Rules | GFR 144(xi) compliance, domestic policies honored |
| Fulfillment & Quality | On-time delivery, quality assurance, tracking |
| Invoicing | Correct GST invoice, contract references, timely submission |
| Buyer Interaction | Prompt responses, dispute logs, transparent communication |
| Ongoing Compliance | Team training, dashboard monitoring, proactive audits |
| Ethical Conduct | No misrepresentation, no unfair pricing or delays, no illicit activity |
By carefully following these steps—with documentation, system reminders, and regular internal reviews—your organization will not only align with GeM’s policies but also build trust, visibility, and long-term success on the platform. Let me know if you’d like deeper advice on any specific area!
Get started on the GeM Portal today - contact us now!
https://www.linkedin.com/in/sandeep-rana-gem-consultant/

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