The Government e-Marketplace (GeM) has transformed public procurement in India by providing a transparent and efficient platform for government buyers and sellers. A crucial component of this transformation is the GeM Vendor Assessment, which ensures that sellers meet the necessary standards and qualifications to participate in government procurement. Here’s all you need to know about GeM Vendor Assessment- Introduction to GeM The Government e-Marketplace ( GeM ) is India’s unified platform for public procurement, promoting transparency and efficiency in government purchases. To uphold high standards, GeM mandates a Vendor Assessment process to evaluate the credentials of sellers, particularly Original Equipment Manufacturers (OEMs) and resellers in specific categories. This assessment ensures that only qualified vendors participate in government procurement, thereby maintaining the integrity of the marketplace. What is GeM Vendor Assessment? GeM Ven...
To create a seamless user experience for mobile email design, consider these key strategies:
1. **Responsive Design**: Use fluid layouts that adapt to various screen sizes, ensuring readability and functionality on any device.
2. **Single Column Format**: Opt for a single-column layout to prevent horizontal scrolling, making it easier for users to read and navigate.
3. **Larger Font Sizes**: Use at least 14px for body text and larger sizes for headings. This enhances readability without requiring zooming.
4. **Concise Subject Lines**: Keep subject lines under 40 characters so they display well on mobile screens.
5. **Prominent CTAs**: Make buttons easy to tap by using larger sizes (at least 44px tall) and contrasting colors. Ensure CTAs are clearly labeled.
6. **Optimized Images**: Use compressed images for faster loading times. Always include alt text for accessibility.
7. **Clean, Minimal Design**: Avoid clutter. Focus on essential content to maintain user attention and clarity.
8. **Test on Multiple Devices**: Use testing tools to see how your emails render on various devices and email clients.
9. **Simple HTML Structure**: Keep the HTML straightforward to prevent rendering issues on different email apps.
10. **Mobile-Friendly Links**: Ensure links are easily tappable and direct users to mobile-optimized landing pages.
11. **Accessibility Features**: Use semantic HTML and proper alt text to make your emails accessible for screen readers.
By implementing these strategies, you can enhance the mobile email experience and drive better engagement!
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