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**GeM (Government e-Marketplace) Portal: Key Changes in 2026 (up to June 2026)**

 **GeM (Government e-Marketplace) Portal: Key Changes in 2026 (up to June 2026)** regarding products, services, manpower, and L1-related processes. https://lnkd.in/gq3UBEMe https://lnkd.in/d2fV6-Uy GeM is India's national procurement platform for government buyers. In 2026, it has seen ongoing updates for transparency, MSME support, digital features, expanded categories, and refined bidding rules. Procurement volume continues to grow significantly (already crossing high figures in FY26). Changes are evolutionary rather than revolutionary, focusing on compliance, new green/tech categories, and streamlining. ### 1. Products: New Categories, Listing & Procurement Rules - **New/Expanded Categories (2026)**: Significant additions to support government priorities like sustainability and tech:   - EV (Electric Vehicles) products, charging equipment, batteries, and related maintenance.   - Solar energy products (panels, inverters, installation).   - Green building materi...
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What topics are covered in the Professional Diploma in Digital Marketing?

 The Professional Diploma in Digital Marketing covers a wide range of topics and skills across the digital marketing landscape. Candidates will gain a comprehensive understanding of digital marketing platforms, strategy, and execution. Here are some of the topics covered in the course:


1. Digital Marketing Fundamentals: This module covers the basic concepts, principles, and components of digital marketing, including its evolution and its relevance in today's business world.


2. Content Marketing: This module covers how to develop and execute compelling content marketing strategies, including the creation, promotion, and measurement of impactful content.

3. Search Engine Optimization (SEO): This module covers the fundamentals of SEO, including techniques to improve website ranking, keyword research, on-page optimization, and link building.

4. Paid Search: This module covers the tools and techniques required to create and execute effective paid search campaigns across platforms like Google Ads and Bing Ads.
5. Display and Video Advertising: This module covers the creation and targeting of engaging display and video ads for different audiences, using platforms like Google Display Network and YouTube.

6. Social Media Marketing: This module covers the principles and techniques of social media marketing across channels like Facebook, Twitter, LinkedIn, and Instagram.

7. Email Marketing: This module covers how to create and optimize email marketing campaigns, including segmentation, personalization, automation, and analytics.

8. Web Analytics: This module covers the measurement and analysis of web traffic and behavior, including tools like Google Analytics and KPIs.

9. Digital Strategy: This module covers the creation and implementation of digital marketing strategies aligned with business objectives and KPIs, including planning, budgeting and resource allocation.

The Professional Diploma in Digital Marketing covers all aspects of digital marketing that are fundamental to building a successful and impactful digital marketing strategy. Upon completion of the course, candidates will be equipped with both the technical and strategic skills necessary for successful digital marketing campaign execution.

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What is L1 comparison in GeM? How to make l1 comparrision in gem below 10 lakh ?

What is L1 Comparison in GeM? L1 Comparison on the GeM (Government e-Marketplace) portal refers to the process of identifying the Lowest One (L1) price among products or services that meet the same specifications and requirements. This ensures that the government procures goods and services at the most competitive prices. How to Make L1 Comparison in GeM Below 10 Lakh For purchases below INR 10 lakh, the process involves a few key steps: Login to GeM Portal : Go to gem.gov.in and log in with your credentials. Select Product Category : Choose the product or service category you are interested in. Search for Products : Enter the product specifications and search for available options. Add to Comparison : Select at least three products from different OEMs (Original Equipment Manufacturers) or service providers that meet the required specifications. Click on the “Compare” button to add these products to the comparison list. Evaluate Products : Compare the products based on price, quality...
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HOW TO MAKE L1 COMPARISION OF A PRODUCT OR SERVICES WITH NEW UPDATES IN GEM PORTAL? STEP BY STEP

  To make an L1 (Lowest One) comparison of a product or service on the GeM (Government e-Marketplace) portal, follow these steps: Step-by-Step Guide for L1 Comparison on GeM Login to GeM Portal : Navigate to the GeM website. Click on the Login button at the top right corner. Enter your User ID and Password to log in. Navigate to the Marketplace : Once logged in, click on the Market link to access the GeM Marketplace. You can also directly access it from the homepage. Select the Category : Enter the category name or keywords related to your product or service. Choose the appropriate category from the list. Apply Filters : On the left-hand side, you will see a section called Filter with options like Administrative , Financial , Make/Model Selection , and Product Specifications . Focus on the Product Specifications section. You will see two types of filters: Golden Parameters (yellow) and Silver Parameters (gray). Select the right combination of Golden Parameters for your pro...
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WHAT IS Quadrants on GeM PORTAL AND WHAT IS IT FOR ?

 In the GeM (Government e-Marketplace) portal, product categories are divided into six quadrants, each with specific conditions and uses: Quadrant 1 : Products offered exclusively by validated OEMs. Example: Automobiles. Quadrant 2 : OEMs and their authorized sellers can offer products. Example: Desktops. Quadrant 3 : Products from both OEMs and their authorized resellers. Example: Office furniture. Quadrant 4 : Only resellers, no OEMs. Example: Stationery. Quadrant 5 : For Self-Help Groups (SHG) products. Only resellers. Quadrant 6 : Exclusively for ODOP (One District One Product) by OEMs; resellers pair with OEM catalogs. These classifications ensure proper vendor participation and streamline procurement processes.
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