Here’s an updated 2026-ready overview of procurement types on the Government e‑Marketplace (GeM) portal — tailored for both buyers (purchasers) and vendors (sellers/service-providers) — focusing on how the platform works now, what to expect moving forward, and how to make best use of it. 1. What is GeM and why it matters GeM is India’s government-run online marketplace for procurement of goods and services by central and state ministries, departments, PSUs, autonomous bodies etc. ( Gov e-Marketplace ) It aims to bring efficiency, transparency, and inclusiveness into public procurement. ( Testbook ) For buyers: Ensures standardized process, access to competition, audited trails. For vendors: Opens access to a large marketplace, but also means competition and compliance. 2. Key Procurement Modes on GeM (2026 context) These are the main ways procurements are executed via GeM — both for goods and services. 2.1 Direct / Cart-Based Purchase For items that are s...
The Professional Diploma in Digital Marketing covers a wide range of topics and skills across the digital marketing landscape. Candidates will gain a comprehensive understanding of digital marketing platforms, strategy, and execution. Here are some of the topics covered in the course:
1. Digital Marketing Fundamentals: This module covers the basic concepts, principles, and components of digital marketing, including its evolution and its relevance in today's business world.
2. Content Marketing: This module covers how to develop and execute compelling content marketing strategies, including the creation, promotion, and measurement of impactful content.
3. Search Engine Optimization (SEO): This module covers the fundamentals of SEO, including techniques to improve website ranking, keyword research, on-page optimization, and link building.
4. Paid Search: This module covers the tools and techniques required to create and execute effective paid search campaigns across platforms like Google Ads and Bing Ads.
5. Display and Video Advertising: This module covers the creation and targeting of engaging display and video ads for different audiences, using platforms like Google Display Network and YouTube.
6. Social Media Marketing: This module covers the principles and techniques of social media marketing across channels like Facebook, Twitter, LinkedIn, and Instagram.
7. Email Marketing: This module covers how to create and optimize email marketing campaigns, including segmentation, personalization, automation, and analytics.
8. Web Analytics: This module covers the measurement and analysis of web traffic and behavior, including tools like Google Analytics and KPIs.
9. Digital Strategy: This module covers the creation and implementation of digital marketing strategies aligned with business objectives and KPIs, including planning, budgeting and resource allocation.
The Professional Diploma in Digital Marketing covers all aspects of digital marketing that are fundamental to building a successful and impactful digital marketing strategy. Upon completion of the course, candidates will be equipped with both the technical and strategic skills necessary for successful digital marketing campaign execution.
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